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Branding creates the visual tone and manner that represents the personality of your company. To ensure you consistently project a professional image, we will create a brand based on your brand personality (see graphic design). All print and web materials will then be subject to these brand guidelines (ensuring that all materials are branded consistently).
Included in an overall brand strategy would be:
- an overall review of all your collateral (including web media, sales items, marketing material, and all print material)
- suggested tone and manner in which you would like to be portrayed creation of basic guidelines such as logo usage, core colours and image usage as appropriate to the tone and manner agreed on
- creation of grids for use with printed materials
- creation of wire-frames for use with web elements
For further details, please contact us.
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